Title
Study of impulsive buying in apparel fashion retailing in Pakistan
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Fashion Industry | Apparel | Marketing | Consumer behavior
Executive Summary
This study focuses on the detailed analysis of consumer behavior in Pakistan regarding impulse buying in fashion apparel and how acting variables contribute towards it. Methodology: A questionnaire was developed, 104 individuals filled this questionnaire who are involved in fashion buying.Top designers and retailers from fashion industry were interviewed.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55396
iRepository Citation
Baloch, S. (2020). Study of impulsive buying in apparel fashion retailing in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/218
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