Study of impulsive buying in apparel fashion retailing in Pakistan
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Fashion Industry | Apparel | Marketing | Consumer behavior
This study focuses on the detailed analysis of consumer behavior in Pakistan regarding impulse buying in fashion apparel and how acting variables contribute towards it. Methodology: A questionnaire was developed, 104 individuals filled this questionnaire who are involved in fashion buying.Top designers and retailers from fashion industry were interviewed.
Baloch, S. (2020). Study of impulsive buying in apparel fashion retailing in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/218
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