Title

Feasibility study for starting VF brand retail outlet chain in Pakistan

Author

Adeel Ahmed

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Brands and branding | Apparel -- Pakistan | Marketing

Executive Summary

The objectives of this study is to analyze existing competitors to see if our company will be able to break into the market. To inspect if our company has the resources to complete. To project the success or failure of the proposed business idea by analyzing customer's viewpoint. Methodology: The study is limited to questionnaire survey and interviews from the VF corporate in Pakistan.

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