Title
Feasibility study for starting VF brand retail outlet chain in Pakistan
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Brands and branding | Apparel -- Pakistan | Marketing
Executive Summary
The objectives of this study is to analyze existing competitors to see if our company will be able to break into the market. To inspect if our company has the resources to complete. To project the success or failure of the proposed business idea by analyzing customer's viewpoint. Methodology: The study is limited to questionnaire survey and interviews from the VF corporate in Pakistan.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56221
iRepository Citation
Ahmed, A. (2020). Feasibility study for starting VF brand retail outlet chain in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/215
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