To know purchasing preferences of women while shopping for scarves :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Marketing | Business | Branding strategy
The project is basically about knowing target market and their purchasing preferences while doing shopping for scarves. the scope of research revolves around consumers purchasing preferences mainly, followed by some purchasing preferences for branded scarves and then focus on triggering factors for new market by increasing consumer count. Existence and acceptance of designer scarves and proper outlets specifically designed for scarves is also explored. Methodology: The whole study was conducted by filling a questionnaire from 100 female respondents belonging to different age group, profession and socio-economic calss.
Lodhi, A. A. (2020). To know purchasing preferences of women while shopping for scarves : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/211
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