To know purchasing preferences of women while shopping for scarves :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Marketing | Business | Branding strategy

Executive Summary

The project is basically about knowing target market and their purchasing preferences while doing shopping for scarves. the scope of research revolves around consumers purchasing preferences mainly, followed by some purchasing preferences for branded scarves and then focus on triggering factors for new market by increasing consumer count. Existence and acceptance of designer scarves and proper outlets specifically designed for scarves is also explored. Methodology: The whole study was conducted by filling a questionnaire from 100 female respondents belonging to different age group, profession and socio-economic calss.

This document is currently not available here.

The full text of this document is only accessible to authorized users.