Business plan for desi foods (pvt.) ltd.
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Restaurant Industry -- Pakistan | Customer satisfaction | Customer needs
The aim of this project was to study the desi restaurant industry in Pakistan and suggest the business strategy for setting up a desi restaurant and food delivery business, which catered to the needs of the populace , while reaping financial benefits of the investors. The goal of this project was to bridge the vast gap which has developed over time between the services on offer by desi restaurants and food delivery business and customer demands. Methodology: The research methodology is currently being limited to Lahore only. Two sets of questionnaires were developed.
Murtaza, R. A. (2020). Business plan for desi foods (pvt.) ltd. (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/202
The full text of this document is only accessible to authorized users.