Business plan for desi foods (pvt.) ltd.


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Restaurant Industry -- Pakistan | Customer satisfaction | Customer needs

Executive Summary

The aim of this project was to study the desi restaurant industry in Pakistan and suggest the business strategy for setting up a desi restaurant and food delivery business, which catered to the needs of the populace , while reaping financial benefits of the investors. The goal of this project was to bridge the vast gap which has developed over time between the services on offer by desi restaurants and food delivery business and customer demands. Methodology: The research methodology is currently being limited to Lahore only. Two sets of questionnaires were developed.

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