Title
Feasibility of fast food in a remote area:
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Eatery -- Fast food sector | Remote areas -- Pakistan | Business Plan
Executive Summary
This research report is mainly focused on entrepreneurship ventures of opening a fast food restaurant in the remote areas of Pakistan. The research findings reveal that outlook of fast food restaurant in a remote location is promising. This entrepreneurship venture will be a middle scale endeavor (in between high end fast food chains and local dhabas). Methodology: This research is quantitative in nature. Questionnaire is utilized to collect the data from the respondents that are consumers living in remote areas.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56699
iRepository Citation
Chaudhry, M. K. (2020). Feasibility of fast food in a remote area: (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/201
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