Feasibility of fast food in a remote area:
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Eatery -- Fast food sector | Remote areas -- Pakistan | Business Plan
This research report is mainly focused on entrepreneurship ventures of opening a fast food restaurant in the remote areas of Pakistan. The research findings reveal that outlook of fast food restaurant in a remote location is promising. This entrepreneurship venture will be a middle scale endeavor (in between high end fast food chains and local dhabas). Methodology: This research is quantitative in nature. Questionnaire is utilized to collect the data from the respondents that are consumers living in remote areas.
Chaudhry, M. K. (2020). Feasibility of fast food in a remote area: (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/201
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