Title

Feasibility of fast food in a remote area:

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Eatery -- Fast food sector | Remote areas -- Pakistan | Business Plan

Executive Summary

This research report is mainly focused on entrepreneurship ventures of opening a fast food restaurant in the remote areas of Pakistan. The research findings reveal that outlook of fast food restaurant in a remote location is promising. This entrepreneurship venture will be a middle scale endeavor (in between high end fast food chains and local dhabas). Methodology: This research is quantitative in nature. Questionnaire is utilized to collect the data from the respondents that are consumers living in remote areas.

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