Title

Business plan for spreading awareness and impacting buying decisions for eco-friendly diapers

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Business planning | Customer satisfaction

Executive Summary

This report has been created in response to a problem regarding ecological issues i.e. pollution, degradation and global warming problems that occur due to the usage of the diaper. These problems occur in the environment because diapers require almost 100 years to be decomposed. Therefore, during this period these trashed diapers give birth to air pollution and harmful diseases such as Cancer and Hepatitis. Another problem linked with the disposable diaper product is that these are scrapped without being treated for human wastage of urine and stool. However, the solution to this problem is possible if Pakistani companies introduce the manufacturing of eco- friendly diapers which are also the primary focus of this study aim. The study has purposefully aimed to analyze the marketing and sales perspective of eco-friendly diapers in Karachi, Pakistan. Also, it has emphasized that eco- friendly diapers have significant needs in the current scenario of environmental issues and to analyze consumer willingness to either pay higher prices initially for eco-friendly diapers or not. For achieving the objectives of the research, primary research for data collection and analysis includes both quantitative and qualitative methods. Quantitative data was collected through a survey of 103 persons to analyze the market potential of eco-friendly diapers initially in the city of Karachi. For data analysis purposes, pie charts are presented for drawing conclusive remarks and meaningful findings from the raw data. Also, interviews and focus group discussions were conducted to assess the current health and environmental issues relating to disposable diapers and the potential need for the new product variant in the form of eco- friendly diapers. The study ends with providing the recommendations that the diaper industry of Pakistan along with Government and local authorities should provide education and knowledge about eco-friendly diapers. There is a need to create public awareness and potential demanding the market for encouraging the production of environmentally friendly products in the future for the betterment of the environment not only in Pakistan but in the whole world.

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