QMobile and its unresolved business issues that need to be dealt with immediately


Kamran Zia


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Telecommunication | Mobile phones | Business strategies

Executive Summary

The purpose of this thesis is to discuss QMobile and its operations as a business entity. Keeping this in mind, the thesis aims to analyze, assess and evaluate whether QMobile can operate in the same way it has been operating since its inception. The thesis will focus on the issue at hand and try to explore the factors that have created certain problems that prevent the business from reaching its true potential. This includes all those issues that have not been resolved to date. Methodology: The research was conducting by carrying out surveys with questionnaires from 100 respondents of Karachi, 70 male and 30 females, who use phones. Sampling technique that was used was convenience and random sampling for all the research tools.

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