Title
Online shopping trend among working women and their satisfaction level
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
E-commerce | Plastic money | Consumer satisfaction
Executive Summary
This research study is conducted with an attempt to focus on online shopping trend among working women and their satisfaction level in Karachi. it tries to examine how this segment of society perceive shopping through internet on the basis of attributes associated with this way of purchasing. Methodology : The data has been mostly collected through interviews of focus group based on constructed questionnaire that was also spread through internet.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55391
iRepository Citation
Soomro, F. (2020). Online shopping trend among working women and their satisfaction level (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/193
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