Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
The practice of re-utilization of service’s facilities like education and healthcare is on the rise.CMH MalirCantt is an Armed Forces institution established to look after medical needs of defense service personnel. During evening hours, Army Doctors provide consultation to civilian patients as “private practice” and the funds generated are shared on proportion basis. These facilities appear to be under-utilized viz their potential reflected by throw turnout of civilian patients,due to various reasons. A research has been carried out to identify thosegapsand recommend measures to CMFl Malir.Upon successful implementation, these measures can be replicated at other military hospitals facing similar problems by adopting an institutionalized approach.
CMH Malir, established in 1949, is the only ‘major’ Military Hospital in entire Sindh. It provides medium-to-advanced level healthcare facilities not only to armed forces personnel but also to civil population of MalirCantt, which is nearly 65,000. Data shows that at an average only 27 civilian patients avail the Out Patient health facility at CMH Malir per day.
Patient’s satisfaction is one of the emerging and vital components of modern healthcare service system and must be given due weightage in all such organizations. A research study at Aga Khan University Hospital Karachi in 2009 concluded that patients want an explanation of the diagnosis and treatment. Privacy and confidentiality are important to patients so they prefer not to have any third person in consultation room. Another study conducted at IBA Karachi by Dr Uzair Hashmi in 2012 determined that the absence of modern healthcare management tools are causing bottlenecks in healthcare service delivery and require a professional intervention at organization level.
International standards for Patients’ healthcare are well defined. Joint Commission International (JCI), a US based organization established in 1994 at Chicago, measures and shares best practices in quality patient care throughout the world. Its accreditation, publication and education program is improving the quality of patient care by assisting health ministries, healthcare organizations and public health agencies in more than 60 countries across 5 continents.
Wasi, S. S. (2016). Patient's/customer's satisfaction and reasons for reduced clientele of private patients at combined military hospital (CMH) Malir Cantonment (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/186
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