Mass marketing model for reducing SME NPLs in Pakistan
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Banks and banking
This paper tries to exam Cyclicality of MSMEs lending is strongly influence by macro-economic fluctuation. Furthermore, this document also brief touch upon in key determinants required in designing the credit predictive model which promote lending to SMEs and micro-credits. The major findings identifies NPLs growth in cyclical and strongly correlated with economic activities. In addition, weak risk management practices prevalent within bank also make it more susceptible to high portfolio delinquencies. This paper proposes areas which can be strengthen in order to ensure success of future success of Mass SMEs program. The methodology selected for this study includes population and sampling. 50 MSMEs customers were chosen to be a part of it and questionnaires/interviews were conducted.
Aslam, R. S. (2019). Mass marketing model for reducing SME NPLs in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/181
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