Title

Future of hybrid cars in Pakistan and consumer awareness :

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Automobile Industry -- Pakistan | Marketing -- Pakistan | Prices and control

Executive Summary

The purpose of this research is to find the market viability of hybrid cars in Pakistan. When buying a cars, people consider many factors such as price, performance, fuel availability, fuel economy, maintenance cost, safety, environmental effects and market trends. The research also considered the consumer preferences of whether they are satisfied with their conventional fuel/engine cars or they are looking for economical fuel and environmental friendly cars. Methodology: Primary research was based on online and paper based survey. Google Forms was used whereas questionnaire was also designed in order to obtain the responses manually.

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