Title
Future of hybrid cars in Pakistan and consumer awareness :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2019
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Automobile Industry -- Pakistan | Marketing -- Pakistan | Prices and control
Executive Summary
The purpose of this research is to find the market viability of hybrid cars in Pakistan. When buying a cars, people consider many factors such as price, performance, fuel availability, fuel economy, maintenance cost, safety, environmental effects and market trends. The research also considered the consumer preferences of whether they are satisfied with their conventional fuel/engine cars or they are looking for economical fuel and environmental friendly cars. Methodology: Primary research was based on online and paper based survey. Google Forms was used whereas questionnaire was also designed in order to obtain the responses manually.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56217
iRepository Citation
Zain ul Afreen, M. (2019). Future of hybrid cars in Pakistan and consumer awareness : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/178
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