Title

Analysis of horticultural industry in Karachi city as a potential market of organic compost

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Agriculture -- Pakistan | Marketing | Economic benefit

Executive Summary

The purpose of this study was to analyze the horticultural industry existing in Karachi city as potential market of compost. The study also creates a baseline marketing data for utilization by state agencies, compost producers and compost marketers using Karachi as a model. Methodology: Primary research was based on data collected from the industry stake holders through surveys. The data was collected with questionnaire.

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