Comparative study of consumer preference in consumer financing product offered by Islamic & conventional banks


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banks and banking | Economic growth | Consumer financing -- Pakista

Executive Summary

Consumer financing is a very challenging yet profit making avenue for the banks. With the existence of conventional banking system and growth of Islamic banking system there is a tug of war kind of situation in Pakistan. It seems that next 10 years will be very critical for the survival of either of these banking systems with regards to the consumer financing services. This project will study both the conventional & Islamic banking systems & will try to evaluate the potential of growth in them. Methodology: A questionnaire was composed based on the results received from interviews and a focus group.

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