Domination of MNCS in beauty and personal care category : why Pakistan brands unable to tap the market on opportunity venture

Author

M. Hassan Rafique,

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2017

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Branding (Marketing) , Marketing -- Pakistan

Executive Summary

This research provides detailed insight on consumer buying behavior and reasons for local companies unable to tap market share in beauty & personal care category in Pakistan. Methodology: The study mainly based on quantitative method using a questionnaire. Data collection is done using primary data and secondary data.

Pages

55

Link to Catalog Record

https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=104860

Recommended Citation

Rafique,, M. H. (2017). Domination of MNCS in beauty and personal care category : why Pakistan brands unable to tap the market on opportunity venture (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/154