Title

Domination of MNCS in beauty and personal care category :

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Branding (Marketing) | Marketing -- Pakistan

Executive Summary

This research provides detailed insight on consumer buying behavior and reasons for local companies unable to tap market share in beauty & personal care category in Pakistan. Methodology: The study mainly based on quantitative method using a questionnaire. Data collection is done using primary data and secondary data.

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