Domination of MNCS in beauty and personal care category : why Pakistan brands unable to tap the market on opportunity venture
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
This research provides detailed insight on consumer buying behavior and reasons for local companies unable to tap market share in beauty & personal care category in Pakistan. Methodology: The study mainly based on quantitative method using a questionnaire. Data collection is done using primary data and secondary data.
Link to Catalog Record
Rafique,, M. H. (2017). Domination of MNCS in beauty and personal care category : why Pakistan brands unable to tap the market on opportunity venture (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/154
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