Domination of MNCS in beauty and personal care category :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Branding (Marketing) | Marketing -- Pakistan
This research provides detailed insight on consumer buying behavior and reasons for local companies unable to tap market share in beauty & personal care category in Pakistan. Methodology: The study mainly based on quantitative method using a questionnaire. Data collection is done using primary data and secondary data.
Rafique,, M. H. (2019). Domination of MNCS in beauty and personal care category : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/154
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