Imran Tahir,


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access


Management information systems, Pakistan

Executive Summary

Since the surge of automobile sector and prevailing energy crises, battery industry has enjoyed rapid growth. Exide being the market leader in battery industry reaped from this trend. The company expanded its geographical presence across Pakistan and further strengthened its Sales and distributionchannels. Despite overall positive prospect, the company sees stiff competition from new and existing players. The company has different Sales medium for retail, OEM and government, and company employs a number of various incentives and tools to maintain its dominance. The ever changing dynamics of market, dependency on imported raw material and arrival of new competitors demand a proactive and sustainable strategy. The above is a typical situation where a company strife to maintain sustainability after enjoying rapid growth and maintain profitability during maturity stage. This requires controlling production, distribution and selling cost without affecting quality and Sales. This is the stage where the management and more importantly managers require timely, accurate and relevant information to understand its supply chain, cost driver and more importantly different markets and the profitability.

Present accounting and other independent software cannot cater such requirements. Mainly because software used in accounting, store, production etcetera are not linked or integrated and therefore very difficult to get quality informative reports that gives insight to managers and other relevant persons on timely basis. Hence an ERP system is inevitable that captures and provides detailed information across organization for better decision making. Timely, accurate and meaningful information for decision making helps grow an organization. A good ERP provides information, as required by departmental managers and management to understand different aspects of the activities and analyze the performance. Implementing a mature and tested ERP system will increase management effectiveness and operational efficiency of the company that would increase share holders’ wealth.

This report is projected to determine the importance/benefits of upgrading the management reporting system to achieve efficiency and better understanding of operational effectiveness and financial position of the organization. We carried out our research using a combination of approaches including interviews with employees of Exide. However, the primary research is carried out using a questionnaire. Since the topic of ERP needs, benefits and their implementation is widely studied, a number of researches are already available.

We concluded that existing accounting software has some design and technical faults. The system was designed for a specific company and only catered some of the modules like financial accounting and some of the inventory management. Designing and developing new modules is costly and did not prove successful in past. Besides, the old software does not fulfill basic requirements of the users, especially in terms of reporting, and hence a replacement should be considered with standard packaged ERP software.

With midmarket accounting software/ERP packages it’s not as easy as finding a price tag on the bottom of a box. There are many variables that impact the final project price.The only way to a complete and accurate quote on the total cost of your ERP project is to work with a local ERP VAR (value added reseller).This report is to determine forward: whether to continue with existing software or look for and ERP solution. Once i get expert, called a partner or on way It is agreed that EXIDE need an ERP, a process would be initiated to identify and engage VAR make a detailed technical and financial feasibility to determine which ERP suits best.


V, 63

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