Title

Uht milk vs loose milk consumption patterns in urban Pakistan

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2017

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Dairy milk, Pakistan (Urban Areas)

Executive Summary

The aim of study is to understand which type of milk is consumed more by our selected target audience , to understand how to respondents perceive brand image. Quantitative research, conducting and qualitative research was paramount. Focus group also conducted for this study.

Pages

x, 1

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