Title
Uht milk vs loose milk consumption patterns in urban Pakistan
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2017
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Dairy milk, Pakistan (Urban Areas)
Executive Summary
The aim of study is to understand which type of milk is consumed more by our selected target audience , to understand how to respondents perceive brand image. Quantitative research, conducting and qualitative research was paramount. Focus group also conducted for this study.
Pages
x, 1
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=105072
iRepository Citation
Tanveer,, M. (2017). Uht milk vs loose milk consumption patterns in urban Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/138
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