Uht milk vs loose milk consumption patterns in urban Pakistan
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Dairy milk, Pakistan (Urban Areas)
The aim of study is to understand which type of milk is consumed more by our selected target audience , to understand how to respondents perceive brand image. Quantitative research, conducting and qualitative research was paramount. Focus group also conducted for this study.
Tanveer,, M. (2017). Uht milk vs loose milk consumption patterns in urban Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/138
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