Tea whitener, sales practices of major players in Karachi
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Dairy product, Pakistan, Companies profile
The research objective of the study is to analyze the retailer's perception of the retailer's in Karachi with special reference to the category of tea-whitener. A qualitative analysis was used for this research, qualitative methods obtained from the literature review.
Tanveer,, M. (2017). Tea whitener, sales practices of major players in Karachi (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/137
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