Title

Tea whitener, sales practices of major players in Karachi

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2017

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Dairy product, Pakistan, Companies profile

Executive Summary

The research objective of the study is to analyze the retailer's perception of the retailer's in Karachi with special reference to the category of tea-whitener. A qualitative analysis was used for this research, qualitative methods obtained from the literature review.

Pages

x, 1

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