Study of deceptive advertisements in food industry effects on consumer choices and preferences : a study of different universities students of city Karachi
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Food industry and trade, Nutrition policy
The aim of the study is to analyze the dimensions of 'deceptive advertisements in food industry. The research will also evaluate the consumer's perception and views regarding ads and how it affects the consumer's choice and preferences. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: The research was descriptive and cross-sectional in nature. The research approach is deductive and method was quantitative. The sample size was 200. SPSS and Microsoft excel was used to analyse the data.
Zain, N. (2016). Study of deceptive advertisements in food industry effects on consumer choices and preferences : a study of different universities students of city Karachi (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/123
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