Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Water is a fundamental need for the survival of human life. One can survive without food but can't survive without water for more than three days. Availability of drinking water is becoming a serious challenge especially for countries like Pakistan. It is estimated that only 3% of population in Pakistan have excess to save drinking water. Increasing technology and rising awareness about water borne diseases have created a demand of health and clean water, which Government has failed to meet thus dependent demand of bottled water in Pakistan is on the rise. It is very unfortunate that currently bottled water is out of reach of 98% of this total demand because of higher prices despite of the fact that the initial investment of setting up a filtration plant is not that big. The aim of this project is to help the new entrant (entrepreneur) in bottled water industry by identifying market willingness to switching to new brand and defining the key factors that give competitive advantages of other existing players in bottled water market. This project study has been conducted to deep dive into the factors that contribute in the success of water filtration plant in the area of Gulistan-e-Johar Karachi so that new bottled water company not just have competitive edge over existing players but also generate handsome income for the entrepreneur and his employees. The research started from Primary study. We found various elements that plays pivotal role in the success of any filtration plant. The relevance of these factors was checked by conducting detailed interviews of residents of Gulistan e Johar belong to different groups of society. The factors were further tested in focus group session and based on the outcomes of above two studies we developed a detailed questionnaire, which was distributed to different people of Gulistan-e-Johar. The technical and human resource feasibility were developed after visiting 04 plants installed in the area.



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