Most Recent Additions*

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A Deep Dive into Gen Z (SEC A/B)’s Social Media Habits and Brand Engagement Strategies
Haider Masood Aamir Butt, Muhammad Subhan Khan, Javeria Faraz, and Samia Fatima

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Fintech vs Banks and Importance of Local Payment Schemes in Pakistan
Sani Zehra, Rafay Ali, and Muhammad Umer Siddiqui

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Impact of E-Commerce on Offline Grocery Channels
Kohyar -, Anusha Safdar, Syed Ali Debaj Rizvi, and Muhammad Ahmad Raza Tabani

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Providing Brand Experience to Consumers – GRO Redemption Activation Plan
Hassan Raza, Muhammad Ahmed, and Muhammad Abdullah Khan Kanju

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Shoop Instant Noodles Rebranding
Bareeka Ali, Muhammad Rayyan Bilal, Muhammad Abdullah Kundi, and Ahmad Hassan

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Now for the Hard Part
Kevin Hamlin and Assif Shameen

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The Economics of Violence
Ishrat Husain Dr.

*Updated as of 02/24/26.