Title

Address by Dean & Director IBA

Presenter

Ishrat Husain

Abstract/Description

In the challenging context of a constantly changing environment, the conference will help identify the avenues for innovations and determine the key factors and the new players that are likely to influence the Marketing strategies and their implementation. The recent developments in both Marketing theory and Marketing practice make it necessary to formulate a new Marketing paradigm, that will respond to the future needs of the global economy with its attendant cultural variations. Services Marketing as well as Customer Relationship Management require a fresh look in light of the technological developments particularly in the mobile telephony that has spread widely throughout the developing countries. These new trends will have to be supported by forging strategic partnerships, alliances and networks. Business schools have to keep abreast of these changes in order to make their curriculum relevant and responsive to the emerging needs . Faculty members to have to tailor their own research to the questions that will shed light on these issues. I wish to acknowledge the hard work my colleagues are putting in to make IBAICM 2014 a success.

Location

G&TAuditorium

Session Theme

Session 1: Inaugural Session

Session Type

Event

Event Website

https://www.iba.edu.pk/testibaicm2014/

Start Date

3-5-2014 10:20 AM

End Date

3-5-2014 10:40 AM

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May 3rd, 10:20 AM May 3rd, 10:40 AM

Address by Dean & Director IBA

G&TAuditorium

In the challenging context of a constantly changing environment, the conference will help identify the avenues for innovations and determine the key factors and the new players that are likely to influence the Marketing strategies and their implementation. The recent developments in both Marketing theory and Marketing practice make it necessary to formulate a new Marketing paradigm, that will respond to the future needs of the global economy with its attendant cultural variations. Services Marketing as well as Customer Relationship Management require a fresh look in light of the technological developments particularly in the mobile telephony that has spread widely throughout the developing countries. These new trends will have to be supported by forging strategic partnerships, alliances and networks. Business schools have to keep abreast of these changes in order to make their curriculum relevant and responsive to the emerging needs . Faculty members to have to tailor their own research to the questions that will shed light on these issues. I wish to acknowledge the hard work my colleagues are putting in to make IBAICM 2014 a success.

https://ir.iba.edu.pk/icm/2014/day1/5