Title

KEYNOTE: Market Driven or Market Driving: what can we learn from Starbucks, IKEA, and PUMA to increase firm performance?

Abstract/Description

It is a great privilege and honor to be invited as a speaker to this year's IBAICM conference. I have to applaud the organizing committee to the format that allows close interaction between practitioners and scholars in the field of marketing. Unfortunately we lack this kind of conferences in Europe. Considering this unique opportunity, I plan to give a talk on "Market Driving", which is a further step in the development of market orientation of companies and hopefully stimulating for managers as well as fellow academics.

Location

G&TAuditorium

Session Theme

Session 1: Inaugural Session

Session Type

Event

Event Website

https://www.iba.edu.pk/testibaicm2014/

Start Date

3-5-2014 9:20 AM

End Date

3-5-2014 10:00 AM

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May 3rd, 9:20 AM May 3rd, 10:00 AM

KEYNOTE: Market Driven or Market Driving: what can we learn from Starbucks, IKEA, and PUMA to increase firm performance?

G&TAuditorium

It is a great privilege and honor to be invited as a speaker to this year's IBAICM conference. I have to applaud the organizing committee to the format that allows close interaction between practitioners and scholars in the field of marketing. Unfortunately we lack this kind of conferences in Europe. Considering this unique opportunity, I plan to give a talk on "Market Driving", which is a further step in the development of market orientation of companies and hopefully stimulating for managers as well as fellow academics.

https://ir.iba.edu.pk/icm/2014/day1/3