Abstract/Description
The purpose of this research is to determine whether or not correlation exists between the indicators of price and quality. A focus group was conducted in order to determine which attributes of price and quality are most significant to the study. Hygiene and Taste were identified as the key attributes showing strong positive correlations with both price and quality.
Keywords
Attributes, Perception, Correlation, Price, Value consciousness
Location
Room S2
Session Theme
Session 3: Services Marketing (Track: The Marketing Mix)
Session Type
Event
Session Chair
Dr. Tek Nath Dhakal, Dr. Mushtaq Luqmani
Session Moderator
Amber Gul Rashid
Start Date
5-5-2012 2:30 PM
End Date
5-5-2012 4:20 PM
Recommended Citation
Ameer, S. N., Khan, M., Khan, N. F., Ochani, S., & Anis, S. M. (2012). Student Colloquium: Quality & consumer price perception at one potato two potato. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day1/12
Included in
Student Colloquium: Quality & consumer price perception at one potato two potato
Room S2
The purpose of this research is to determine whether or not correlation exists between the indicators of price and quality. A focus group was conducted in order to determine which attributes of price and quality are most significant to the study. Hygiene and Taste were identified as the key attributes showing strong positive correlations with both price and quality.
Comments
Student Colloquium: Parallel Sessions
Session 3: Services Marketing
Track: The Marketing Mix