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Description

This study of the tobacco industry in Pakistan was made possible by a sponsored research contract between the United States' Department of Agriculture and the Institute of Public and Business Administration, University of Karachi.

The contract specified two areas of investigation:

  1. Consumer Preferences for Tobacco
  2. Factors which affect the Demand for Tobacco in Pakistan.

The first part, which consisted largely of a selective sample study of consume attitudes toward tobacco, was completed by Mr, Matin Khan, Lecturer in Marketing at the Institute and has been accepted by the. Department of Agriculture.

The second part is a more general survey of the Tobacco Industry in Pakistan.

Document Date

4-1960

Keywords

Institute of Public and Business Administration, USA, Tobacco, Agricultural products, Marketing, Pakistan

The Tobacco industry in Pakistan: a qualitative study of consumer demand

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