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Description

Objectives of the B.B.A Programme:

  • To provide the students with a broad-based vocational education & training.
  • To provide the students with an understanding of the internal working of business organizations, the external environment of business, and the interaction of the business with the external environment.
  • To help the students acquire experience in analysis and synthesis of information, which would enable them to apply principles to specific problems.
  • To prepare the students for supervisory and junior executive positions in business and industry giving them at the same time necessary background for promotions to higher echelons of managerial hierarchy.
  • To prepare the students to continue their studies in business administration at the master's and doctoral level.

Document Date

8-1970

Keywords

IBA, Tentative courses, B.B.A, Course-contents, Middle-management, Managerial hierarchy

Introduction of the B.B.A program 1970

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