Case Title

KoldKraft, Pakistan: an entrepreneurial journey

Case overview / Abstract

The case describes the entrepreneurial journey of Tariq Siraj. He is a mechanical engineering graduate from UET Lahore and started his entrepreneurial journey right after his graduation. The sequence of events enabled him to discover his entrepreneurial mindset. The case starts with the opportunity recognition, evaluation and refinement process followed by the resource acquisition process for the new start-up. The case discusses the various influencers who helped Tariq to plunge into an entrepreneurial journey. This case is well suited to apply the Opportunity + People + Resources = Fit (Timmons model) to the case analysis. KoldKraft continued growth by diversifying its product and services portfolio and taking the business to wherever there was need for cooling and refrigeration solutions. The current economic circumstances however, left the business quite stagnant. The case further discusses the management dilemmas being faced by Tariq. This case adds value towards the entrepreneurship literature in Pakistan as it describes the pursuit of entrepreneurial opportunities in the much ignored agriculture sector of the country. The use of technology to add value in the agriculture business in a creative and resourceful manner is a key lesson of the case.

Case Areas

Agriculture Sector, Diversification, Economic Circumstance, Entrepreneurial mindset, Entrepreneurship, Technology Investment, Value addition


Agriculture Sector


Agribusiness | Business | Entrepreneurial and Small Business Operations | Industrial Organization

Teaching Notes


Faculty / School

Faculty of Business Administration (FBA)


Department of Management

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Asian Journal of Management Cases


12 pages

Citation/Publisher Attribution

Qureshi, S., & Aftab, E. (2015). KoldKraft Pakistan: an entrepreneurial journey. Asian Journal of Management Cases, 12(1), 29–41.

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