Cardosa's quest for certification
Case overview / Abstract
In organizations, learning and the associated changes it brings cannot be forced. Individuals who act as "learning champions" within an organization need to be convinced of the benefits of the learning initiative themselves so that they can take the "positive" message to their teams and become key facilitators and enablers within the organization. Otherwise, their negativity can influence their team members, especially if the team members are not sold on the initiative in the first place.
IT Services Industry
Information Technology and Telecom Sector
Technology and Innovation
Faculty / School
Faculty of Business Administration (FBA)
Department of Marketing
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International Journal of Case Studies in Management
Rashid, Amber Gul. "Cardosa's quest for certification." International Journal of Case Studies in Management, vol. 9, no. 2, June 2011. Gale Academic OneFile
Rashid, A. (2013). Cardosa's quest for certification. International Journal of Case Studies in Management Retrieved from https://ir.iba.edu.pk/faculty-teaching-cases/1