Case Title

Cardosa's quest for certification

Case overview / Abstract

In organizations, learning and the associated changes it brings cannot be forced. Individuals who act as "learning champions" within an organization need to be convinced of the benefits of the learning initiative themselves so that they can take the "positive" message to their teams and become key facilitators and enablers within the organization. Otherwise, their negativity can influence their team members, especially if the team members are not sold on the initiative in the first place.

Case Areas

IT Services Industry

Industry

Information Technology and Telecom Sector

Disciplines

Technology and Innovation

Teaching Notes

No

Faculty / School

Faculty of Business Administration (FBA)

Department

Department of Marketing

Was this content written or created while at IBA?

Yes

Source

International Journal of Case Studies in Management

Length

9 pages

Citation/Publisher Attribution

Rashid, Amber Gul. "Cardosa's quest for certification." International Journal of Case Studies in Management, vol. 9, no. 2, June 2011. Gale Academic OneFile

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