Motivating crowdworkers by managing expectations

Faculty / School

Faculty of Computer Sciences (FCS)


Department of Computer Science

Was this content written or created while at IBA?


Document Type

Conference Paper

Publication Date


Author Affiliation

  • Shakir Karim is PhD Scholar at Institute of Business Administration, Karachi
  • Zaheeruddin Asif is Assistant Professor at Institute of Business Administration, Karachi

Conference Name

2017 International Conference on Research and Innovation in Information Systems (ICRIIS)

Conference Location

Langkawi, Malaysia

Conference Dates

16-17 July 2017


85029914657 (Scopus)


Institute of Electrical and Electronics Engineers (IEEE)

Abstract / Description

Quality of tasks performed by the crowd worker need attention and highlighted by many researchers in the crowdsourcing domain. A potential and capable crowd is lost if the first of their work is below par. This may be due to the temporary nature of workers engaged as crowd, which effects worker motivation resulting in the low quality work. From the perspective of crowd workers, it is interesting to explore the relationship of their motivation, capability and performance in crowdsourced setting. In this study, we have reviewed all the constructs found in previous research which affect the performance of a crowd worker. The study aims to explore the determinants of capability and the rank of each determinant (from lowest to highest) toward performance. This initial finding will help in devising a managerial system based on the Expectancy Theory of Motivation, combining the effect of capability and motivation toward performance. We anticipate that the result of this study will help in finding ways of identifying capable crowd, which may produce quality work in crowdsourced setting.

Citation/Publisher Attribution

Karim, S., Shaikh, U. U., & Asif, Z. (2017, July). Motivating crowdworkers by managing expectations. In 2017 International Conference on Research and Innovation in Information Systems (ICRIIS) (pp. 1-4). IEEE.

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