Identification of opinion leaders in social network

Was this content written or created while at IBA?

Yes

Document Type

Conference Paper

Publication Date

5-12-2016

Author Affiliation

  • Nida Saddaf Khan is MSCS student at Institute of Business Administration, Karachi
  • Maira Ata is PhD Scholar at the Department of Computer Science, Institute of Business Administration, Karachi
  • Quratulain Rajput is Assistant Professor at Institute of Business Administration, Karachi

Conference Name

2015 International Conference on Information and Communication Technologies (ICICT)

Conference Location

Karachi, Pakistan

Conference Dates

12-13 December 2015

ISBN/ISSN

84973926855 (Scopus)

First Page

1

Last Page

6

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Abstract / Description

Identification of the opinion leaders in the world's largest microblogging site, Twitter, is crucial problem of social network analysis. Twitter has quick information flow and has high impact on forming opinion on mass public. This paper presents the study based on various centrality mesaure approaches for finding key players for a specific political trend on Twitter. A novel weighted approach has been proposed for finding opinion leaders based on the centrality measures. Experiment has been conducted on the Twitter's data for the sit in procession of Pakistani politician Imran Khan in 2014. It has been found that Twitter opinion leadership makes a significant contribution to individuals' involvement in political reforms.

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