Muslim travelers’ inconvenient tourism experience and self-rated mental health at a Non-Islamic country: exploring gender and age differences

Author Affiliation

Beenish Tariq is Assistant Professor at Institute of Business Administration (IBA), Karachi

Faculty / School

School of Business Studies (SBS)


Department of Marketing

Was this content written or created while at IBA?


Document Type


Source Publication

International Journal of Environmental Research and Public Health




This research examined international Muslim travelers’ intention formation of a non-Islamic country. Our proposed theoretical framework encompassing inconvenient tourism experience, mental health, hedonic value experience, and satisfaction included a sufficient level of predictive power for intent. These variables played a vital role in increasing intention, whereas an inconvenient tourism experience decreases self-rated mental health and hedonic value. Our result also provided meaningful information that boosting Muslim travelers’ mental health, hedonic experience, and satisfaction is essential for minimizing the effect of the inconvenient tourism experience. In addition, gender and age have been shown to play a moderating role in affecting behavioral intention.

Indexing Information

HJRS - W Category, Scopus, Web of Science - Social Sciences Citation Index (SSCI), Web of Science - Science Citation Index Expanded (SCI)

Journal Quality Ranking

Impact Factor: 3.390

Publication Status


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