Title

QUEST e-learning portal: applying heuristic evaluation, usability testing and eye tracking

Author Affiliation

Wajid H. Rizvi is Professor and Dean School of Business Studies at Institute of Business Administration (IBA), Karachi

Faculty / School

School of Business Studies (SBS)

Department

Department of Marketing

Was this content written or created while at IBA?

Yes

Document Type

Article

Source Publication

Universal Access in the Information Society

ISSN

1615-5289

Abstract

In this study, the development of an e-learning portal for university students is presented. The portal is based on responsive web design which is accessible from anywhere, at any time and on any device. A complementary user experience evaluation methodology consisting of heuristic evaluation, usability testing, user experience questionnaire and eye tracking has been applied to get a holistic understanding and identification of the potential usability problems in the portal. The methodology highlights the relative efficacy of each method. The results suggest that the heuristic evaluation identified more usability problems than the usability testing. However, few severe usability problems were identified in the usability testing and most of them were not spotted in the heuristic evaluation. For additional insights, the participants’ objective visual responses were tracked using an eye tracker (Tobii X-30 Hz); the eye tracking data were also helpful in revealing the usability issues within the portal. The aggregated heat maps were helpful in identifying the complexity of the interface elements of the portal. The identified problems were fixed in the final version of the portal. Afterward, another usability test was carried out to measure the effectiveness and efficiency of the portal. The students’ perceptions regarding both versions were also analyzed through the questionnaire. According to the results, the e-learning portal seems to be efficient and effective and the students were satisfied. The proposed methodology resulted in increasing the satisfaction of the students which can lead to the maximum utilization of the e-learning portal. It is recommended that by integrating these evaluation methods, many usability problems can be identified which can then be fixed for achieving maximum user acceptance of the e-learning portals and the similar web portals.

Indexing Information

HJRS - W Category, Scopus, Web of Science - Science Citation Index Expanded (SCI), Web of Science - Social Sciences Citation Index (SSCI)

Journal Quality Ranking

Impact Factor: 3.078

Publication Status

Published

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