Strategic buying at National Foods, Pakistan – a recipe for success

Author Affiliation

Mohammad Kamran Mumtaz is Assistant Professor at Institute of Business Administration (IBA), Karachi

Shahid Raza Mir is Assistant Professor at Institute of Business Administration (IBA), Karachi

Faculty / School

Faculty of Business Administration (FBA)


Department of Management

Was this content written or created while at IBA?


Document Type


Source Publication

Emerald Emerging Markets Case Studies




Accounting | Business | Econometrics | Economics | Education | Finance | Social and Behavioral Sciences


Subject area Operations management, purchasing and procurement management, inventory management and supply chain. Student level/applicability Introductory courses in Operations Management; MBA level and final year undergraduates in management. Masters level in purchasing/procurement management, inventory management and supply chain management. Case overview The case deals with strategic purchase decision of a basic raw material used in ketchups. Ketchups represent 15 per cent of annual sales at National Foods. Mohammad Iqbal, Head of Supply Chain at National Foods, is confronted with the decision of buying tomato paste for fiscal year 2007-2008. He needs to decide how much paste to order from National Foods' supplier in China and when. He has the demand forecast for the paste for 2008 available to help him make the decision. Expected learning outcomes The case will introduce the students to issues in strategic buying of a basic raw material that is crucial to production. The case is not designed to teach just the basic concept of trade-off between inventory holding and stock out cost. The students should bring these basic concepts of operations with them to understand how these concepts are combined with knowledge of other disciplines to tackle a complex raw material planning issue. Students learn how to plan for the purchase of a perishable yet important raw material for an organization. Supplementary materials Teaching note.

Indexing Information

HJRS - Y Category, Scopus

Publication Status