Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective

Author Affiliation

Muhammad Mohsin Butt is Professor at Institute of Business Administration (IBA), Karachi

Faculty / School

School of Business Studies (SBS)

Department

Department of Marketing

Was this content written or created while at IBA?

Yes

Document Type

Article

Source Publication

Journal of Marketing for Higher Education

ISSN

0884-1241

Disciplines

Accounting | Business | Business Administration, Management, and Operations | Marketing | Social and Behavioral Sciences

Abstract

In this research we attempt to empirically validate a model–using signalling theory–that explains important antecedents and consequences of students’ attitude towards internationally accredited business schools. Using a quasi-experimental design, we collected data from undergraduate students of eight countries across four scenarios. The results of our overall model suggest that students’ concern for achievement is strongly correlated with their attitude towards international accredited schools. Students’ attitude towards accredited business school is a strong predictor of school reputation and legitimacy and both influence their support intentions. The study also indicates that multiple accreditations do not moderate the relationships in our proposed model.

Indexing Information

HJRS - W Category, Scopus, Web of Science - Social Sciences Citation Index (SSCI)

Publication Status

Published

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