Abstract/Description

The rising temperature and unsustainable environmental conditions are worldwide issues, posing critical threats to the ecosystem and human well-being. According to the Environmental Performance Index (EPI) 2022, Pakistan ranks second last among 180 countries, highlighting severe environmental challenges. This study aims to understand the current state of students' behavior toward the environment using the theory of planned behavior. By understanding these behaviors, the research seeks to determine whether students' actions align with sustainable practices. Additionally, the study will review environmental policies in Pakistan and internationally, focusing on the extent to which these policies incorporate behavioral aspects. This research intends to provide insights into the role of student behavior in shaping Pakistan's environmental future and suggest pathways for enhancing sustainability through informed behavioral changes. The objectives are determined through the theory of planned behavior, environmental knowledge, and environmental concerns. The theory of planned behavior is the most popular psychological model (Ajzen, 1991) introduced by Ajzen in 1991, influencing the intention of individuals through its factors including attitude, subjective norms, and perceived behavior control. Among other psychological theories, the Theory of Planned Behavior (TPB) has been particularly influential, as it comprehensively grasps and addresses the challenges of fostering sustainable practices among humans (Li et al., 2019)

Keywords

Environmental sustainability, Theory of Planned Behavior (TPB), Environmental policies, Student behavior, Environmental future

Location

S1 room, Adamjee building

Session Theme

Environment, Energy, and Growth Nexus

Session Type

Panel Discussion

Session Chair

Heman Das Lohano, Institute of Business Administration

Session Discussant

Sahar Mahmood, Institute of Business Administration ; Junaid Memon, Institute of Business Administration

Start Date

9-12-2024 2:30 PM

End Date

9-12-2024 4:30 PM

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Dec 9th, 2:30 PM Dec 9th, 4:30 PM

Assessing university students' behavior toward environmental sustainability in Pakistan; a case study of Islamabad and Rawalpindi

S1 room, Adamjee building

The rising temperature and unsustainable environmental conditions are worldwide issues, posing critical threats to the ecosystem and human well-being. According to the Environmental Performance Index (EPI) 2022, Pakistan ranks second last among 180 countries, highlighting severe environmental challenges. This study aims to understand the current state of students' behavior toward the environment using the theory of planned behavior. By understanding these behaviors, the research seeks to determine whether students' actions align with sustainable practices. Additionally, the study will review environmental policies in Pakistan and internationally, focusing on the extent to which these policies incorporate behavioral aspects. This research intends to provide insights into the role of student behavior in shaping Pakistan's environmental future and suggest pathways for enhancing sustainability through informed behavioral changes. The objectives are determined through the theory of planned behavior, environmental knowledge, and environmental concerns. The theory of planned behavior is the most popular psychological model (Ajzen, 1991) introduced by Ajzen in 1991, influencing the intention of individuals through its factors including attitude, subjective norms, and perceived behavior control. Among other psychological theories, the Theory of Planned Behavior (TPB) has been particularly influential, as it comprehensively grasps and addresses the challenges of fostering sustainable practices among humans (Li et al., 2019)